Explore some classic biases in everyday thinking—and how to avoid them.
Why backup plans (sometimes) motivate, even if you never use them.
Traditional brainstorming is inefficient but the process can be tweaked to produce more high quality ideas.
Study backs (brief) abstinence as a path to more pleasure from routine activities.
It's supported by 42 studies on 22,000 people and it's the easiest, most practical persuasion technique available.
New evidence supports a hundred-year-old technique for tackling unwanted thoughts.
When low-fat foods are bad, why people eat tuna eyes and fried bat, America's dysfunctional relationship with food and more...
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