The Asch Conformity Experiment: Exploring Group Influence On Individual Judgement

Explore the Asch conformity experiment, a pivotal study in social psychology that reveals how group pressure impacts individual judgement.

The Asch conformity experiment, conducted by Solomon Asch in the 1950s, is a cornerstone of social psychology.

What was the Asch conformity experiment?

The Asch conformity experiment was designed to measure the influence of group pressure on individual judgement.

Solomon Asch set out to investigate whether individuals would conform to a group’s consensus, even when it was obviously incorrect.

This simple yet profound study demonstrated how social influence could override an individual’s perception of reality.

The setup involved groups of participants who were asked to complete a simple perceptual task.

Unbeknownst to the real participant, the other members of the group were confederates instructed to provide pre-determined, often incorrect answers.

This allowed researchers to observe how the real participant would respond to the majority’s incorrect consensus.

The methodology of the experiment

Asch’s experiment was methodologically straightforward but meticulously controlled.

Participants were presented with two cards: one with a single vertical line and another with three lines of varying lengths.

The task was to identify which of the three lines matched the length of the single line.

While the answer was unambiguous, the majority of participants were confederates who deliberately provided incorrect answers on certain trials.

The real participant, seated towards the end of the group, heard the incorrect answers before giving their own.

This created a powerful situation in which the individual faced the choice of agreeing with the group or trusting their own judgement.

Asch conducted the experiment with multiple variations to assess the factors influencing conformity.

These included altering the group size, the unanimity of the majority, and the presence of dissenters.

Key findings and results

The results of the Asch conformity experiment revealed striking insights into human behaviour.

Approximately 75 percent of participants conformed to the incorrect majority at least once.

On average, participants conformed to the group’s incorrect response in one-third of the critical trials.

When asked why they conformed, participants provided varying explanations.

Some genuinely doubted their own perception, believing the majority to be correct.

Others knew their answers were wrong but conformed to avoid conflict or rejection.

Interestingly, when at least one other group member provided the correct answer, conformity rates significantly decreased.

This highlighted the importance of dissent in breaking the power of group pressure.

The psychology behind conformity

Several psychological factors underpinned the conformity observed in Asch’s experiment.

  1. Normative social influence: Participants conformed to gain acceptance or avoid disapproval from the group.
  2. Informational social influence: Some participants doubted their perception and assumed the group was better informed.
  3. Social desirability bias: Participants wanted to present themselves in a way they believed was acceptable to others.
  4. Group cohesion: The level of attachment to the group influenced the likelihood of conforming.

These factors are not unique to Asch’s experiment but are prevalent in everyday group dynamics.

Critiques and limitations

Despite its fascinating findings, the Asch experiment faced several criticisms.

  1. Ecological validity: Critics argued that the artificial nature of the experiment’s setting did not accurately reflect real-world social pressures.
  2. Cultural bias: The study was conducted in 1950s America, a time and culture that emphasised conformity, potentially skewing the results.
  3. Gender and demographic limitations: The original participants were primarily male college students, limiting the generalisability of the findings.
  4. Ethical concerns: Deception was used to mislead participants about the true purpose of the study, raising questions about informed consent.

Despite these critiques, the experiment remains highly influential in understanding group behaviour and social influence.

The relevance of the Asch experiment today

The findings of the Asch experiment are as relevant today as they were in the 1950s.

Modern contexts, such as social media and digital communication, amplify group influence and conformity.

The “Asch effect” can be observed in echo chambers, where individuals align their opinions with dominant group narratives to avoid conflict or ostracism.

In workplaces, groupthink can hinder creativity and lead to poor decision-making when dissenting voices are silenced.

Understanding the dynamics of conformity is essential for fostering environments that encourage critical thinking and diversity of thought.

Applications and implications

The insights from the Asch experiment have far-reaching applications across various domains.

  1. Education: Encouraging students to express independent thoughts can counteract the pressure to conform.
  2. Leadership: Leaders can create inclusive environments where dissent is valued and groupthink is minimised.
  3. Marketing: Advertisers use social proof to influence consumer behaviour, demonstrating the power of conformity in decision-making.
  4. Public policy: Recognising the impact of group influence can guide strategies to counteract harmful societal trends.

Lessons for individuals

The Asch experiment also offers valuable lessons for individuals navigating group dynamics.

  1. Recognise the power of group influence: Awareness of social pressures can help individuals make more informed decisions.
  2. Seek diverse perspectives: Engaging with a variety of viewpoints reduces the risk of falling into conformity traps.
  3. Cultivate independent thinking: Developing confidence in one’s judgement is a critical skill in resisting undue influence.
  4. Encourage dissent: Supporting those who voice minority opinions can break the cycle of conformity.

Conclusion

The Asch conformity experiment remains a landmark study in social psychology, shedding light on the powerful influence of group pressure.

While the findings revealed human susceptibility to conformity, they also underscored the importance of independent thinking and dissent.

In today’s interconnected world, where social and digital influences are pervasive, the lessons from Asch’s work are more relevant than ever.

By understanding and addressing the dynamics of conformity, we can foster environments that value individuality and critical thought.

This Is How Long People Want To Live

Is 50 old? Young people have the most skewed perceptions about aging.

Is 50 old? Young people have the most skewed perceptions about aging.

Children and young adults want to live until their early 90s, but those approaching middle age are less optimistic, a study finds.

People in their 30s and 40s want to live the shortest period, falling to a low of 88-years-old, on average.

Among people over 50, the ideal number of years starts to rise again.

Those in their 80s say they would like to live to an average of 93.

The study revealed a fascinating array of results about people’s perception of age.

It showed the well-known phenomenon that young people think anyone over about 30-years-old is a dinosaur.

They believed that middle age starts at 30 and old age begins at 50.

Dr William Chopik, the study’s first author, said:

“I find it interesting that there’s a ton of people who have skewed perceptions about aging – mostly young adults.

I think the most interesting finding of this study is that our perceptions of aging aren’t static – they change as we change ourselves.

What you consider to be old changes as you become old yourself.”

Changing perceptions

The results come from a study of over half-a-million Americans.

People’s views about age change steadily: 0ver the years a person finds the age they have reached isn’t so old after all.

Older adults often find that aging can bring happiness, said Dr Chopik:

“…older adults actually have really enriching lives and some studies suggest that they’re happier than young adults.”

Many people will have to think seriously about diet and exercise if they really want to live into their 80s and 90s, as life expectancy in the US is 79.

The study was published in the journal Frontiers in Psychology (Chopik et al., 2018).

The Hidden Psychology Of Colours: What They Say About Your Health, IQ, Attractiveness And Emotions (P)

Discover the surprising colour that makes you look more attractive, the role of colour in sleep and creativity and how our emotional responses are reflected in the colours we perceive.

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Colours are not just a feast for the eyes—psychologists have found they are powerful influencers of our health, intelligence, emotions and attractiveness.

From the subtle hues we choose to wear to the bright shades that fill our environment, colours hold a fascinating sway over our psychological and physiological states.

This article reveals the hidden psychology behind colours, exploring how shades like red, black, cyan, amber, and blue impact various aspects of our lives.

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Why Psychology Is Not Just Common Sense

Psychology it not just common sense, but do psychologists go too far in denying similarities?

Psychology it not just common sense, but do psychologists go too far in denying similarities?

If you want to see a psychologist’s head explode, tell them psychology is just common sense.

It’s not that surprising as it’s like saying that they’ve been wasting their time all these years and needn’t have bothered studying all that claptrap in the textbooks.

While psychology is, of course, more than common sense, there is certainly an intersection between the two, and anyone denying it should have their head examined.

Because psychologists are so sensitive when told their discipline is nothing more than self-evident, they’ve often gone out of their way to prove how different psychology is from common sense, sometimes with disastrous results.

Two straw men

An oft-cited argument against common sense pits two common sayings against each other.

For example, how is it possible to reconcile, ‘birds of a feather flock together’, with ‘opposites attract’.

Clearly these are mutually incompatible, it is argued, so common sense is (apparently) proved wrong.

Psychology to the rescue!

But the problem with this argument is pretty fundamental: it assumes that these well-known sayings are a good proxy for common sense.

In reality, they’re not.

Common sense is something much more subtle than just hackneyed old sayings.

Rather it is our intuitive sense of the way people think and behave based on all we know, both consciously and unconsciously.

Assuming common sense is just cliché is doing it a disservice.

The second argument you’ll get about the problem with common sense refers to a study carried out by Houston (1985).

Houston asked 50 random people in a local park 25 questions about psychology.

The questions had all the psychological jargon removed so that they were easily understood, but the psychological principles remained.

He found that out of 25 questions, 16 were answered correctly more often than would be expected by chance.

So, what’s your interpretation of this finding?

Does that support the idea that psychology is just common sense or not?

Well, it can just as easily be interpreted both ways.

The fact that people score above chance means they have some intuitive understanding of psychology’s findings.

On the other hand the fact that people don’t score 100% shows that people don’t know everything.

Perhaps even this is just common sense!

Counter-intuitive findings

No, rather than attacking common sense, psychologists are much better off defending their science by explaining the multitude of counter-intuitive findings.

This blog is filled with them.

Start with, say, choice blindness, and work on from there.

These types of findings are the best evidence for how much more psychology is than just common sense.

Ultimately what really sets psychology apart from common sense is the scientific method.

Psychology tests common sense ideas about people (along with some nonsensical ideas) to try and find out the truth.

Sometimes common sense is proved right, other times not.

But, again, let’s not be too down on common sense.

While psychologists are usually sensitive and therefore defensive about the role common sense plays, they don’t need to be: in fact common sense is very important to them.

The reason for that lies at the interface between psychology and common sense.

Crossing boundaries

Academic psychologists are generally pretty coy about the role common sense plays in coming up with ideas for their research.

They will talk about theory and hypotheses a lot, without really acknowledging that they just had a hunch.

What most people would call common sense plays a huge part in the early phases of psychological research.

When psychologists first consider a new area of research, there’s little else to go on other than guesswork or common sense.

And sometimes the results are exactly as we would expect and so common sense becomes science.

Of course many experiments don’t return common sense answers and often these are the most fascinating.

They can reveal the most to us about what it means to be human as well as setting up a whole line of further studies to try and hunt the answer down.

When common sense is proved wrong, though, this begs the question of how, and whether, psychological knowledge can creep across the line to become common sense.

Perhaps once psychological findings become well-known, people incorporate them into their intuitive thoughts and behaviour.

People, such as myself, who are interested in disseminating psychological research, would hope the answer is yes.

Wouldn’t it be fantastic if just understanding Milgram’s experiment on conformity really did allow us to avoid it’s more depressing consequences?

This may be far-fetched but it doesn’t hurt to consider the interaction between common sense and psychology.

After all what used to be ‘just’ psychology, can become ‘common sense’ and similarly what used to be ‘just’ common sense can become psychology.

Each should inform the other.

But, please, don’t try to tell a psychologist that psychology is just common sense.

It’s safer for all concerned.

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This Personality Trait Raises Parkinson’s Disease Risk

Parkinson’s disease causes problems with walking, balance and coordination — along with a characteristic tremor.

Parkinson’s disease causes problems with walking, balance and coordination — along with a characteristic tremor.

Anxious or pessimistic people are at a higher risk of developing Parkinson’s disease, research finds.

Parkinson’s disease affects the brain cells that control movement.

It is linked to problems with walking, balance and coordination — along with a characteristic tremor.

Dr James Bower, who led the study, said:

“This is the first study that took a group of people with documented personality characteristics but no symptoms of Parkinson’s disease and showed that those with high levels of an anxious or pessimistic personality are at higher risk for developing Parkinson’s disease up to several decades later.”

The reason for the link between the personality trait and Parkinson’s, though, is not clear, said Dr Bower:

“What we have shown in this study is that there’s a link between an anxious or pessimistic personality and the future development of Parkinson’s.

What we didn’t find is the explanation for that link.

It remains unclear whether anxiety and pessimism are risk factors for Parkinson’s disease, or linked to Parkinson’s disease via common risk factors or a common genetic predisposition.”

The conclusions come from a group of 7,216 people who were followed over more than 50 years.

Those ranked in the top 25% for anxiety had a moderately increased risk of developing Parkinson’s decades later.

The increase in risk for anxious and pessimistic people was not that great, said Dr Bower:

“We found a significant and definite link between anxious and pessimistic personalities and the future development of Parkinson’s disease.

But, the increased risk was relatively small. Just to give you an idea of numbers, if you take 1,000 40-year-olds, about 17 of them will eventually develop Parkinson’s disease.

If you take 1,000 anxious 40-year-olds, about 27 of them will develop Parkinson’s disease.”

Normal worrying in response to stressful events was not examined by the research, Dr Bower explained:

“I think it’s important to understand that what our study looked at is people with anxious personalities.

These are the chronic worriers — the people who worry about things that most people don’t seem to worry about.

Those are the people we’re saying have an increased risk of developing Parkinson’s disease.

We did not look at people who are undergoing some acute, stressful life event or people who have very stressful jobs.”

The study was published in the journal Movement Disorders (Bower et al., 2005).

The Common Drink That Halves Liver Cancer Risk

People who like this drink can lower their odds of having liver cancer by 50 percent.

People who like this drink can lower their odds of having liver cancer by 50 percent.

Coffee is not just a wake-up call in the morning, now it has been found to cut the risk of liver cancer by half.

A study reveals that coffee drinkers are 50 percent less likely to develop hepatocellular carcinoma (the most common type of liver cancer) than those who don’t drink coffee.

One important factor is that coffee shows antioxidant activity, preventing cancer cells from dividing and reproducing themselves.

Coffee is rich in antioxidants such as polyphenols, chlorogenic acid, diterpenes like cafestol, kahweol and tocopherols.

Phenolic acids and caffeine have been shown to have anti-cancer properties, helping to decreasing the size and number of tumours.

Coffee is one the most popular beverages in the world: half of American adults drink coffee every day.

Drinking coffee has been associated with several health benefits, such as lowering the risk of Alzheimer’s disease and type 2 diabetes.

This study focused on the effect of different types of coffee on liver cancer in 471,779 middle-aged UK participants.

In the UK over the past decade, liver cancer rates have increased by 60 percent.

Dr Úna McMenamin, study co-author, said:

“This is one of the first studies to investigate the risk of digestive cancers according to different types of coffee and we found that the risk of HCC was just as low in people who drank mostly instant coffee, the type most commonly drank in the UK.

We need much more research to determine the possible biological reasons behind this association.”

Ms Kim Tu Tran, the study’s first author, said:

“People with a coffee-drinking habit could find keeping that habit going is good for their health.

That is because coffee contains antioxidants and caffeine, which may protect against cancer.

However, drinking coffee is not as protective against liver cancer as stopping smoking, cutting down on alcohol or losing weight.”

The study was published in British Journal of Cancer (Tran et al., 2019).

The Talking Therapy That Boosts The Immune System

The best psychological therapy to reduce bodily inflammation.

The best psychological therapy to reduce bodily inflammation.

Cognitive-behavioural therapy (CBT) is the best psychological therapy to boost the immune system, a review finds.

CBT is superior to other types of therapies at reducing disease-causing inflammation in the body.

While CBT is best known as a treatment for psychological problems like depression and anxiety, it also boosts biological processes.

Dr George Slavich, study co-author, said:

“People automatically go to medication first to reduce chronic inflammation, but medications can be expensive and sometimes have adverse side effects.

In this review, we wanted to know whether psychotherapies can also affect the immune system and, if so, which ones have the most beneficial effects over the long term.”

Researchers reviewed 56 separate randomised controlled trials that tested how various non-drug therapies affect the immune system.

The results showed that CBT was particularly effective at reducing pro-inflammatory cytokines in the body.

If cytokines remain at high levels in the body, they can cause a range of physical problems, such as cancer, heart disease and Alzheimer’s.

Mental health problems like depression, anxiety and schizophrenia are also linked to high levels of inflammation.

Dr Slavich said:

“This seems to be a case of mind over matter.

Psychotherapies like CBT can change how we think about ourselves and the world, and changing these perceptions can in turn affect our biology.

The results of this study take this idea one step further and suggest that psychotherapy may be an effective and relatively affordable strategy for reducing individuals’ risk for chronic diseases that involve inflammation.”

The findings are a boost for those who prefer a non-drug approach, said Dr Slavich:

“There are many people who would prefer to use non-drug interventions for improving their immune system function.

In some cases, they can’t take certain medications because of medical reasons, and in other instances the medications they need are too expensive.

And then there are people who simply prefer a more holistic approach to improving their health.”

Psychotherapy emerged as the best non-drug approach, said Dr Slavich:

“Out of all of the interventions we examined, CBT was the most effective for reducing inflammation, followed by multiple or combined interventions.

Moreover, we found that the benefits of CBT on the immune system last for at least six months following treatment.

Therefore, if you’re looking for a well-tested, non-drug intervention for improving immune-related health, CBT is probably your best choice.”

The study was published in JAMA Psychiatry (Shields et al., 2020).

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