December 2010

Thumbnail image for 20 Simple Steps to the Perfect Persuasive Message

20 Simple Steps to the Perfect Persuasive Message

15 December 2010

Craft messages that change minds using these 20 principles of persuasion, all based on established psychological research.

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Thumbnail image for The Illusion of Truth

The Illusion of Truth

8 December 2010

Repetition is used everywhere—advertising, politics and the media—but does it really persuade us? Psychology studies reveal all…

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Thumbnail image for The Influence of Positive Framing

The Influence of Positive Framing

1 December 2010

Emphasising the positive can be more persuasive than pointing out the negative.

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