
Although cognitive dissonance is a powerful, well-known predictor of human thought and behaviour, its limits are less well understood.
People often display a striking ability to change both their behaviour and their view of the world to try and make it self-consistent. For example, people will interpret seemingly inconsistent information to support their own view of the world and they will adjust their attitudes to make it consistent with their behaviour. One example is that people often value a club or society more if it is harder to get into, even if it turns out to be rubbish.

 
	 
	
 
	
 
	
 
	
 
	 
	
 
	
 
	
 
	