Advertising Psychology Satire by The Onion

Television commercial for Nabisco’s Fig Newton bars that debuted Friday preys on a wide range of innate human weaknesses.

Satirical website The Onion reports that:

A television commercial for Nabisco’s Fig Newton bars that debuted Friday preys on a wide range of innate human weaknesses, from greed and gluttony to the compulsive need for self-gratification in an otherwise cold and uncaring world, industry sources reported Monday.

“Flattery, pride, self-aggrandizement, fear of rejection: This latest Fig Newtons ad campaign fires on all cylinders,” advertising executive and CNBC talk-show host Donny Deutsch said. “It has nothing but contempt for its target audience, its exploitative nature borders on the unethical, and it’s one of the most brilliant marketing strategies in years.”

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A Psychic Dog?

Back in 1994 a television company claimed a dog called ‘Jaytee’ could psychically sense when its owner returned home.

Terriers

[Photo by K iwi]

Back in 1994 a television company claimed a dog called ‘Jaytee’ could psychically sense when its owner returned home. And they had some evidence to back up their claim.

One TV crew was sent out with Jaytee’s owner while she walked around her home town and the other stayed at home with Jaytee. The cameras showed that just as the dog’s owner turned to go home, Jaytee got up and went to the porch and remained there until she returned.

Perhaps this dog really was psychic.

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Malcolm Gladwell on the Art of Criminal Profiling

The New Yorker has a new article by Malcolm Gladwell on the art of criminal profiling.

The New Yorker has a new article by Malcolm Gladwell on the art of criminal profiling:

“The best minds in the F.B.I. had given the Wichita detectives a blueprint for their investigation. Look for an American male with a possible connection to the military. His I.Q. will be above 105. He will like to masturbate, and will be aloof and selfish in bed. He will drive a decent car. He will be a “now” person. He won’t be comfortable with women. But he may have women friends. He will be a lone wolf. But he will be able to function in social settings. He won’t be unmemorable. But he will be unknowable. He will be either never married, divorced, or married, and if he was or is married his wife will be younger or older. He may or may not live in a rental, and might be lower class, upper lower class, lower middle class or middle class. And he will be crazy like a fox, as opposed to being mental.

If you’re keeping score, that’s a Jacques Statement, two Barnum Statements, four Rainbow Ruses, a Good Chance Guess, two predictions that aren’t really predictions because they could never be verified – and nothing even close to the salient fact that BTK was a pillar of his community, the president of his church and the married father of two.”

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World’s Happiest Man: Joy Can Be Learned

Are your conditions for happiness primarily external? Biochemist turned Buddhist monk Matthieu Ricard has a message for you.

Are your conditions for happiness primarily external? Biochemist turned Buddhist monk Matthieu Ricard has a message for you. The Dalai Lama’s right-hand man explains that the mind is malleable and happiness can be learned and measured:

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Are We Programmed to Laugh When Tickled?

Do we learn to laugh when tickled or is it an innate response? Professor Clarence Leuba used his own children, no less, as experimental subjects.

Tickling a baby

[Photo by Xander]

Do we learn to laugh when tickled or is it an innate response? That is the question psychologist Professor Clarence Leuba set himself to examine using his own children, no less, as experimental subjects.

In 1933 he decided that he would not laugh in the presence of his first child while tickling him (Leuba, 1941). Everyday life in the Leuba household, therefore, was devoid of tickling except for one special experimental period. During this period he would cover his own face with a mask while tickling his son so his facial expression was hidden.

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“Neurolaw” is Dubious at Best

The Times (of London) has a good skeptical piece by Professor Raymond Tallis on the dubious rise of neurolaw.

The Times (of London) has a good skeptical piece by Professor Raymond Tallis on the dubious rise of neurolaw:

The legal profession in America is taking an increasing interest in neuroscience. There is a flourishing academic discipline of “neurolaw” and neurolawyers are penetrating the legal system. Vanderbilt University recently opened a $27 million neuroimaging centre and hopes to enrol students in a programme in the law and neuroscience. In the courts, as in the trial of serial rapist and murderer Bobby Joe Long, brain-scan evidence is being invoked in support of pleas of diminished responsibility. The idea is abroad that developments in neuroscience – in particular the observation of activity in the living brain, using techniques such as functional magnetic resonance imaging – have shown us that we are not as free, or as accountable for our actions, as we traditionally thought.

Which leads defence lawyers to try arguing their clients didn’t commit murder – it’s their brains that are to blame.

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College Binge Drinking ‘Seriously Kicks Ass’

Data collected at bars and fraternity parties on the UMass campus has yielded unexpected conclusions with regard to the practice of binge drinking.

A wry smile, courtesy of The Onion:

“Data collected at bars and fraternity parties on the UMass campus has yielded unexpected conclusions with regard to the practice of binge drinking,” study head Dr. Albert Greaves said. “Over the course of our research, a consistent pattern emerged demonstrating that binge drinking seriously kicks ass.”

“There was this one bar called The Depot, where they serve beer in these humongous three-foot glasses that are like giant boots,” Greaves continued. “You have to stand back and tilt the thing to drink it all. Our team conducted an experiment to see who could finish one off the fastest. Myself, Dr. Milton Laurian and these eight 20-year-old test subjects lined up against a wall and started chugging away. After completing the test and subsequently throwing up all over the place, I could only conclude that downing huge-ass boot beers is really awesome.”

Now read on (via The Language Log).

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Larry David is Role Model for Schizophrenia Sufferers

Roberts considers Larry David to be the perfect proxy for a schizophrenic person.

From The New Yorker:

[Trainee clinical psychologist, David] Roberts began showing TV clips during therapy sessions [with schizophrenia patients]. Soon he had narrowed his selections down to one show: television’s purest expression of social dysfunction, “Curb Your Enthusiasm.” Roberts considers Larry David to be the perfect proxy for a schizophrenic person. “On his way into his dentist’s office, he holds the door open for a woman, and, as a result, she’s seen first,” he said. “He stews, he fumes, he explodes. He’s breaking the social rules that folks with schizophrenia often break. […] It’s a classic example of a major social cognitive error-jumping to conclusions – that schizophrenic patients are prone to.”

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Why War? The Most Dangerous Animal by David Livingstone Smith

The Most Dangerous Animal of David Livingstone Smith’s title is, of course, man.

The Most Dangerous Animal‘ of David Livingstone Smith’s title is, of course, man. It is man’s continued determination to band together in order to slay members of its own species that qualifies us for this most dubious of superlatives. The question this book tackles is simply: why? Smith employs a variety of academic disciplines to answer this question. It crosses territory from psychoanalysis to prehistoric archaeology and even microbiology, but the heart of his argument lies in evolutionary psychology.

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