Psychology studies relevant to everyday life from PsyBlog

Success! Why Expectations Beat Fantasies

20 January 2011

Are you building castles in the sky? Psychologists have found that fantasising about future success can be dangerous.

12 January 2011

Why people act as though their dreams can predict the future.

4 January 2011

Do you want to be an agent of change? Psychological research reveals how to tip the balance in your favour.

15 December 2010

Craft messages that change minds using these 20 principles of persuasion, all based on established psychological research.

8 December 2010

Repetition is used everywhere—advertising, politics and the media—but does it really persuade us? Psychology studies reveal all...

1 December 2010

Emphasising the positive can be more persuasive than pointing out the negative.

29 November 2010

How to change attitudes months after a persuasive message is delivered.

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