The 7 Sins of Memory

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Psychologists have found that right from the moment an event occurs to the moment we try to retrieve it, our minds are fallible.

"Memory itself is an internal rumour." --George Santayana

The word rumour captures an aspect of memory perfectly. When we delve backwards, moments never return in their original clarity; they return as rumours of the original event. Faces have been switched, names deleted, words edited - sometimes it's as though we weren't even there.

Psychologists have found that right from the moment an event occurs, is laid down in memory (or not), to the moment we try to retrieve it (or can't), our minds are fallible. Harvard psychologist Professor Daniel L. Schacter has classified memory's slips, ambiguities and downright lies into the 'seven sins of memory': transience, absent-mindedness, blocking, misattribution, suggestibility, bias and persistence (Schacter, 1999).

But despite these 'sins', we still get by. Memory is what makes us who we are. Practically it enables us to function in everyday life. Without it we would be lost, like those with severe amnesia who can't remember who they are or achieve even the simplest of tasks. So how can memory's fallibility be reconciled with its abilities?

This series of posts explores these sins and in turn uncovers some bizarre stories as well as shedding light on everyday occurrences. The surprise is that many sins of memory have a redeeming feature; sometimes the very sin itself is the flipside of one of memory's saintly qualities, one we couldn't do without.

  1. How Quickly We Forget: The Transience of Memory
  2. Absent-Mindedness: A Blessing in Disguise?
  3. On the Tip-of-the-Tongue: Blocked Memories
  4. How Memories are Distorted or Invented: Misattribution
  5. When Suggestibility is a Liability: Wrongful Convictions
  6. How the Consistency Bias Warps Our Personal and Political Memories
  7. The Persistence of Memory

→ Now read on for six myths about memory.

Image credit: Tracy Byrnes

The science of creativity


As Pablo Picasso once pointed out, all children are creative; the challenge is to remain creative into adulthood.

Unfortunately public education systems around the world seem designed to crush creativity in favour of rote learning and test passing. As the years pass a fear of being wrong takes over from our natural creative tendencies.

Unlike mathematics, languages or the humanities, we are rarely taught about creativity, despite its importance to our lives. Yet the information is out there, waiting to be used.

If you would like to be more creative at work and at home—and that has to be most of us—the insights in this ebook will be useful.

Click here to find out more...

Published: 25 February 2008

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Images: Creative Commons License

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