Why Smart People Do Dumb or Irrational Things: 10 More Brilliant Social Psychology Studies

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A wealth of psychological insights from ten more key social psychology studies.

Over the last 7 months I’ve been exploring 10 more of my favourite social psychology studies, each with an insightful story to tell about how our minds work. This follows on from an article I wrote two years ago (10 brilliant social psychology studies).

Key insights from each study are below but click through to get the full story of each experiment.

Image credit: Ayres no graces

About the author


Dr Jeremy Dean is a psychologist and the author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick". You can follow PsyBlog by email, by RSS feed, on Twitter and Google+.

Published: 26 January 2010

Text: © All rights reserved.

Images: Creative Commons License