Why People Value Things More When They Cost More (M)

People are more likely to watch an obviously bad movie to the end if they paid $10 to see it, compared with when it is free. Why?

People are more likely to watch an obviously bad movie to the end if they paid $10 to see it, compared with when it is free. Why?

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Author: Jeremy Dean

Psychologist, Jeremy Dean, PhD is the founder and author of PsyBlog. He holds a doctorate in psychology from University College London and two other advanced degrees in psychology. He has been writing about scientific research on PsyBlog since 2004. He is also the author of the book "Making Habits, Breaking Habits" (Da Capo, 2013) and several ebooks.