To make decisions that will make us happy in the future we need to acknowledge how the memory bias can warp our predictions.
Today, making my plans for the upcoming public holiday sent my mind straight back four weeks. Then, heading out into the unseasonably warm spring weather, I had high hopes for a relaxing day off.
Unfortunately everyone else in London had exactly the same idea. The whole day my every plan for having fun was foiled: restaurants were booked up, bars were full to overflowing and when I finally did get sat down at a riverside restaurant, it started raining.
Continue reading “See How Easily You Can Avoid The Memory Bias”

Here’s a study that’s guaranteed to set psychologists’ minds a-spinning with ethical issues. Professor Loftus (left) at the University of California managed to put participants off strawberry ice cream, pickles and hard-boiled eggs by implanting false childhood memories:
A recent study reported in Scientific American points the way towards a possible new treatment for ADHD. Attention Deficit Hyperactivity Disorder or ADHD is a widely misunderstood condition which severely affects as many as one in a 100 children.
