We’ve all had those moments when cravings strike — suddenly and powerfully — leaving us reaching for snacks we never planned to eat.
Food cravings are normal: 97 percent of women and 68 percent of men experience them.
Cravings are often focused on unhealthy foods high in sugar, fat and salt.
Naturally, cravings can be a major barrier for those trying to lose weight.
So, here are 12 psychology-backed ways to outsmart cravings and stay in control of your appetite.
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Author: Dr Jeremy Dean
Psychologist, Jeremy Dean, PhD is the founder and author of PsyBlog. He holds a doctorate in psychology from University College London and two other advanced degrees in psychology. He has been writing about scientific research on PsyBlog since 2004. View all posts by Dr Jeremy Dean