We all like to believe we're free thinkers, but from childhood to middle age, the pressure to conform shapes far more of our behaviour than we like to admit.
We tell ourselves we don't cave to peer pressure like teenagers do, and we certainly wouldn't harm someone just because an authority figure told us to -- or would we?
The urge to go along with the group is powerful, persistent and often invisible.
These 10 psychology studies reveal just how deeply we are affected, even when we feel independent.
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Author: Dr Jeremy Dean
Psychologist, Jeremy Dean, PhD is the founder and author of PsyBlog. He holds a doctorate in psychology from University College London and two other advanced degrees in psychology. He has been writing about scientific research on PsyBlog since 2004. View all posts by Dr Jeremy Dean