For this diverting TED talk Malcolm Gladwell of 'The Tipping Point'
Gladwell is really talking about ancient history here in terms of product marketing. Most industries have long since adopted the mantra that increasing choice means increasing profits, and now most have probably taken it too far. Hence, Schwartz's talk.
The science of creativity
As Pablo Picasso once pointed out, all children are creative; the challenge is to remain creative into adulthood.
Unfortunately public education systems around the world seem designed to crush creativity in favour of rote learning and test passing. As the years pass a fear of being wrong takes over from our natural creative tendencies.
Unlike mathematics, languages or the humanities, we are rarely taught about creativity, despite its importance to our lives. Yet the information is out there, waiting to be used.
If you would like to be more creative at work and at home—and that has to be most of us—the insights in this ebook will be useful.
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