You know that old philosophical question: How do I know we both see the same colour when we look up at a blue sky? Some research just published asks the same type of question, but of our sense of taste.
The study shows that our tongues respond quite differently to a particular bitter taste synthesised in the laboratory. In fact, some people are a 1,000 times more sensitive to this chemical than others. This seems to be a direct result of genetic differences between us.
It's this kind of research that underlines the fact that our most basic senses can differ in fundamental ways.
→ A summary of the research and the full heavyweight report
The science of creativity
As Pablo Picasso once pointed out, all children are creative; the challenge is to remain creative into adulthood.
Unfortunately public education systems around the world seem designed to crush creativity in favour of rote learning and test passing. As the years pass a fear of being wrong takes over from our natural creative tendencies.
Unlike mathematics, languages or the humanities, we are rarely taught about creativity, despite its importance to our lives. Yet the information is out there, waiting to be used.
If you would like to be more creative at work and at home—and that has to be most of us—the insights in this ebook will be useful.
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