I can’t believe in a massive industry like this, that this hasn’t already been done. It seems incredible that companies have simply been relying on ‘industry wisdom’. That is code for: this is that way we did it before and it worked OK so let’s just do the same again.
> From BBC News
Author: Jeremy Dean
Psychologist, Jeremy Dean, PhD is the founder and author of PsyBlog. He holds a doctorate in psychology from University College London and two other advanced degrees in psychology. He has been writing about scientific research on PsyBlog since 2004. He is also the author of the book "Making Habits, Breaking Habits" (Da Capo, 2013) and several ebooks.
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