Everyone has had the experience of reading a few pages of a book and then suddenly noticing none of it has gone in. But how common is this experience?
A study by Schooler et al., (2004) suggests it's fairly common:
"On average participants caught themselves zoning out approximately 5.4 times during the 45 min reading period. Several findings were consistent with the hypothesis that people are often (at least initially) unaware of the fact that they are zoning out."
This means you're not always aware of when you're zoning out. To combat this the experimenters used a system to catch people zoning out. This found that they were zoning out from reading about 13% of the time. And what were they thinking about while zoning out?
"...they were only very rarely (less than 3%) thinking about what they were reading when they reported zoning out. Although they sometimes reported thinking about nothing at all (18%), more often participants reported thinking about specific things, such as school-related topics (27%), fantasies (19%), and themselves (11%)." (Schooler et al., 2004)
So we are often unaware that our minds are wandering from what we are reading, even when it's a gripping Amazon bestseller rather than a boring textbook.
In fact, mind wandering is very common:
"Killingsworth and Gilbert (2010) sampled the experience of 2,250 US adults at random intervals. Each time participants reported, through their smartphone, how they were feeling and what they were doing. Almost half the time people were asked, at that moment their minds were wandering from whatever they were doing—43% to pleasant topics, 27% to unpleasant topics and the rest to neutral topics. The only time their minds weren't wandering was when they were having sex." (From: Does Keeping Busy Make us Happy?)
If our minds wander only 13% of the time when we're reading, that's actually pretty good compared to an average of 50% for everyday life.
Image credit: Mark Sebastian
How the Mind Reveals Itself in Everyday Activities
→ This post is part of a series on how the mind reveals itself in everyday activities:
- Why Familiarity Really Does Breed Contempt
- Do You Challenge Queue-Jumpers and Line-Cutters?
- Weather Has Little Effect on Mood
- Superstitious? Why Even Rational People Hate to Tempt Fate
- Ask For Help: Why People Are Twice as Likely to Assist as You Think
- Would You Ask Someone to Pick up Their Dog’s Poop?
- Friendships Can Depend on Who You Meet First
- Mondays Are Not As Depressing As You Think
- 40% Experienced Paranoid Thoughts on Virtual Journey
- The Over-Interpretation of Dreams
- Why People’s Names Are So Hard to Remember
- Does The Weather Affect Your Mood?
- How Much Do You ‘Zone Out’ While Reading?

Making Habits, Breaking Habits
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→ "Making Habits, Breaking Habits", is available now on Amazon.
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Kirkus Reviews, 1/1/13 “Making changes does take longer than we may expect—no 30-day, 30-pounds-lighter quick fix—but by following the guidelines laid out by Dean, readers have a decent chance at establishing fulfilling, new patterns.”
Publishers Weekly, 12/10/12 “An accessible and informative guide for readers to take control of their lives.”
→ You can dip into the first chapter, or check it out on Amazon.com.
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