People's behaviour in groups is fascinating and frequently disturbing. As soon as humans are bunched together in groups we start to do odd things: copy other members of our group, favour members of own group over others, look for a leader to worship and fight other groups. Just glance at Sherif's Robbers Cave experiment for proof of how easy it is to provoke war between groups.
But think about the types of groups you belong to, and you'll realise they differ dramatically. Some groups are more like soldiers in the same unit or friends who have known each other from childhood. Long-standing, tight-knit, protecting each other. Perhaps it's not surprising people in these groups radically change their behaviour, preferring members of their own group over others in many ways.
Other groups, though, are much looser. Supporters of a large sports club, for example, or work colleagues only together on a project for a few months or even a group of people in an art gallery appreciating a painting.
It seems impossible that people stood together for only 30 seconds to look at a painting can be said to form a group in any measurable way. Surely it's too fleeting, too ephemeral? This is exactly the type of question social psychologist Henry Tajfel and colleagues set out to answer (Tajfel et al., 1971).
They believed it was possible for a group, along with its attendant prejudices, to form at the drop of a hat. In fact they thought a group could form even when there was no face-to-face contact between members, none of the people knew each other and their 'group' behaviour had no practical consequences. In other words they had absolutely nothing to gain (or lose) from this barely existent group.
Forming a 'minimal group'
Tajfel and colleagues came up with a neat solution for testing their idea. Participants, who were 14 and 15 year-old boys, were brought into the lab and shown slides of paintings by Klee and Kandinsky. They were told their preferences for the paintings would determine which of two groups they would join.
Of course, this was a lie designed to set up the idea of 'us' and 'them' in their minds. The experimenters wanted two groups of boys with not the faintest idea who was also in their own group or what the grouping meant or what they had to lose or gain.
After this setup, the boys were taken to a cubicle, one at a time. Each was then asked to distribute virtual money to the other members of both groups. The only information they had about who they were giving it to was a code number for each boy and that boy's group membership.
There were a series of rules for the distribution of the money that were designed to tease out who the boys favoured: their own group or the other group. The rules were changed slightly in different trials so that it was possible to test a number of theories. Did the boys distribute the money:
- To obtain maximum joint profit?
- For maximum ingroup (own group) profit?
- For maximum difference between groups?
- Using favouritism? This involves a combination of maximum ingroup profit and maximum difference?
From the way the virtual money was distributed, the boys did indeed demonstrate the classic behavioural markers of group membership: they favoured their own group over the other. And this pattern developed consistently over many, many trials and has subsequently been replicated in other experiments in which groups were, if you can believe it, even more minimal.
When I first came across this experiment, my first reaction was to find it startling. Remember, the boys had no idea who was in their group 'with them' or who was in the other group. But, the most puzzling aspect of this experiment is that the boys had nothing whatsoever to gain from favouring their own group - there didn't seem to be anything riding on their decisions.
Out in the real world there's a good reason to favour your own group - normally it is also advantageous to yourself. You protect yourself by protecting others like you.
Social identity theory
What Tajfel argued, though, was that there was something riding on the decisions the boys made, but it was something very subtle, yet incredibly profound.
Tajfel argued that people build their own identities from their group memberships. For example, think of each of the groups you belong to: say at work, or within your family. Part of who you are is probably defined by these groups. Putting it the other way around: the nature of your group memberships define your identity.
As our group membership forms our identity, it is only natural for us to want to be part of groups that are both high status and have a positive image. Crucially though, high status groups only have that high status when compared to other groups. In other words: knowing your group is superior requires having a worse group to look down upon.
Seen in the light of social identity theory, then, the boys in the experiment do have a reason to be selfish about the allocation of the virtual cash. It is all about boosting their own identities through making their own group look better.
No experiment can, or should, be automatically taken at face value. Questions have to be asked about whether it is really telling us what the authors claim. There are two criticisms often levelled at this experiment and its interpretation:
- The participant's behaviour can be explained by simple economic self-interest. But: in another experiment only symbols were used rather than 'virtual' money and the results were the same.
- The participants were responding to what they thought the experimenters wanted (psychologists call this 'demand characteristics'). But: Tajfel argues it is unclear to the participants what the experimenters wanted. Recall that the rules for distributing money frequently changed. Also, the participants were encouraged to think that choosing whose paintings they liked (the 'first' experiment) was unrelated to the allocation of virtual money (the 'second' experiment).
Despite these criticisms, Tajfel and colleagues' findings have stood the test of time. The experiment, or something like it, has been repeated many times with different variations producing much the same results.
Centrality of group membership
Social identity theory states that our identities are formed through the groups to which we belong. As a result we are motivated to improve the image and status of our own group in comparison with others.
Tajfel and colleagues' experiment shows that group membership is so important to us that we join the most ephemeral of groups with only the slightest prompting. We will then go out of our way to make our own group look better compared to others.
The simple fact of how important group membership is to us, and how easily we join groups, often without realising it, is both a subtle and profound observation about human nature.
Image credit: CottonIJoe
10 Brilliant Social Psychology Studies
→ This post is part of a series on 10 brilliant social psychology studies:
- The Halo Effect: When Your Own Mind is a Mystery
- How and Why We Lie to Ourselves: Cognitive Dissonance
- War, Peace and the Role of Power in Sherif’s Robbers Cave Experiment
- Our Dark Hearts: The Stanford Prison Experiment
- Stanley Milgram: Obedience to Authority Or Just Conformity?
- Why We All Stink as Intuitive Psychologists: The False Consensus Effect
- Why Groups and Prejudices Form So Easily: Social Identity Theory
- How to Avoid a Bad Bargain: Don’t Threaten
- Why We Don’t Help Others: Bystander Apathy
- Conforming to the Norm
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