Science of psychology applied to gamers

I can’t believe in a massive industry like this, that this hasn’t already been done. It seems incredible that companies have simply been relying on ‘industry wisdom’. That is code for: this is that way we did it before and it worked OK so let’s just do the same again.

> From BBC News

About the author


Dr Jeremy Dean is a psychologist and the author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick". You can follow PsyBlog by email, by RSS feed, on Twitter and Google+.

Published: 3 September 2004

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