Less choice is better for us

This story has been picked up all over the place. Barry Schwartz’s arguments about how too much choice makes us unhappy are just general enough that they can be applied to every area of our lives. I’m always sceptical about such general arguments, especially when they tend to lump everyone into two groups: the ‘satisficer’ and the ‘maximiser’. Perhaps that’s just the media spin though, I haven’t read his book.

Here are a couple of the stories:

[From The Times]

[From Slashdot]

[From The New Yorker]

About the author


Dr Jeremy Dean is a psychologist and the author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick". You can follow PsyBlog by email, by RSS feed, on Twitter and Google+.

Published: 31 March 2004

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