Less choice is better for us
This story has been picked up all over the place. Barry Schwartz’s arguments about how too much choice makes us unhappy are just general enough that they can be applied to every area of our lives. I’m always sceptical about such general arguments, especially when they tend to lump everyone into two groups: the ‘satisficer’ and the ‘maximiser’. Perhaps that’s just the media spin though, I haven’t read his book.
Here are a couple of the stories:
Published: 31 March 2004