Less choice is better for us
This story has been picked up all over the place. Barry Schwartz's arguments about how too much choice makes us unhappy are just general enough that they can be applied to every area of our lives. I'm always sceptical about such general arguments, especially when they tend to lump everyone into two groups: the 'satisficer' and the 'maximiser'. Perhaps that's just the media spin though, I haven't read his book.
Here are a couple of the stories:
How to Be Creative
If we can all be creative, why is it so hard to come up with truly original ideas?
It's because creativity is mysterious. Just ask any scientist, artist, writer or other highly creative person to explain how they come up with brilliant ideas and, if they're honest, they don't really know.
But over the decades psychologists have given ordinary participants countless tests, forms and tasks and conducted hundreds of hours of interviews. From these emerge the psychological conditions of creativity.
Not what you should do, but how you should be...
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