Charles Darwin's theory of evolution is probably the best idea that anybody has ever had. Darwin's idea is not just applicable to biology, though, it also applies to culture.

The application of natural selection to culture has been called 'memetics'. This is the theory that, like living things, ideas - or 'memes' - naturally vary and that (generally) the 'fittest' ideas survive and are replicated across generations.

Neuroscientist Susan Blackmore, who has studied memetics, introduces a new type of meme which she calls the 'teme': the technological meme. Technology, through temes, she argues, is now driving us forward, whether we like it or not.

In this talk Blackmore uses the idea of the 'teme' to pose some interesting questions. She asks whether there are other lifeforms out there in the universe and also whether humanity will survive the arrival of the 'temes'.

Making Habits, Breaking Habits

In his new book, Jeremy Dean--psychologist and author of PsyBlog--looks at how habits work, why they are so hard to change, and how to break bad old cycles and develop new healthy, creative, happy habits.

→ "Making Habits, Breaking Habits", is available now on Amazon.

Reviews
The Bookseller, “Editor’s Pick,” 10/12/12 “Sensible and very readable…By far the most useful of this month’s New You offerings.”

Kirkus Reviews, 1/1/13 “Making changes does take longer than we may expect—no 30-day, 30-pounds-lighter quick fix—but by following the guidelines laid out by Dean, readers have a decent chance at establishing fulfilling, new patterns.”

Publishers Weekly, 12/10/12 “An accessible and informative guide for readers to take control of their lives.”

→ You can dip into the first chapter, or check it out on Amazon.com.