Implanting False Memories May Help Dieters

Professor LoftusHere’s a study that’s guaranteed to set psychologists’ minds a-spinning with ethical issues. Professor Loftus (left) at the University of California managed to put participants off strawberry ice cream, pickles and hard-boiled eggs by implanting false childhood memories:

“In the strawberry ice cream experiment a group of students were asked to fill out forms about their food experiences and preferences. Some of the subjects were then given a computer analysis which falsely said they had become sick from eating strawberry ice cream as children. Almost 20% later agreed in a questionnaire that strawberry ice cream had made them sick and that they intended to avoid it in the future.”


Future studies plan to implant positive memories of fresh vegetables.
The Guardian

Related articles:


Spark: 17 Steps That Will Boost Your Motivation For Anything (ebook)

spark_small2
PsyBlog’s new ebook, “Spark” is a step-by-step guide to using psychological techniques to achieve the goals you want.

Being passionate about a project or goal — no matter how big or small — makes us feel alive.

It is invigorating to think about the changes you could make in yourself or in the world...

GET 10% OFF: USE CODE "10OFF" -->

Published: 3 August 2005

Text: © All rights reserved.

Images: Creative Commons License