Recognising other people by decoding the subtle contours of their face is a complicated task that we take for granted. But imagine if all faces looked the same and you couldn't tell whether someone was a stranger or your mother. Welcome to the world of the face-blind.
Prosopagnosia, the technical term for face-blindness, is an unusual condition the neurologist Oliver Sacks described in his bestselling book: The Man Who Mistook His Wife For a Hat.
Those with this condition are often no different from the rest of us in every other way. Because of this it is easy for people to go through life without realising there is an aspect of their perception that is quite unusual.
How to Be Creative
If we can all be creative, why is it so hard to come up with truly original ideas?
It's because creativity is mysterious. Just ask any scientist, artist, writer or other highly creative person to explain how they come up with brilliant ideas and, if they're honest, they don't really know.
But over the decades psychologists have given ordinary participants countless tests, forms and tasks and conducted hundreds of hours of interviews. From these emerge the psychological conditions of creativity.
Not what you should do, but how you should be...
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