2010

Thumbnail image for Balanced Arguments Are More Persuasive

Balanced Arguments Are More Persuasive

8 November 2010

The instinct to paper over weaknesses in our argument is wrong—so long as we counter criticism.

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Thumbnail image for Caffeine Makes Us Easier to Persuade

Caffeine Makes Us Easier to Persuade

2 November 2010

Experiment finds caffeine drinkers more influenced by a persuasive message than a placebo group.

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Thumbnail image for The Influence of Fleeting Attraction

The Influence of Fleeting Attraction

1 November 2010

Compliance to a simple request can be doubled by the most innocent manipulation.

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Thumbnail image for Don’t Take No For An Answer

Don’t Take No For An Answer

27 October 2010

Dealing effectively with objections can be more powerful than other standard methods of persuasion.

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Thumbnail image for The Persuasive Power of Swearing

The Persuasive Power of Swearing

20 October 2010

Light swearing at the start or end of a persuasive speech can help influence an audience.

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Thumbnail image for Why ‘Thank You’ Is More Than Just Good Manners

Why ‘Thank You’ Is More Than Just Good Manners

11 October 2010

Is expressing thanks a powerful motivator or just a social nicety?

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Thumbnail image for The Online Society: 50 Internet Psychology Studies

The Online Society: 50 Internet Psychology Studies

4 October 2010

50 psychology studies reveal how people are using email, Facebook, Twitter, online dating and more.

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