November 2010

Thumbnail image for Persuasion: The Sleeper Effect

Persuasion: The Sleeper Effect

29 November 2010

How to change attitudes months after a persuasive message is delivered.

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Thumbnail image for Are Fast Talkers More Persuasive?

Are Fast Talkers More Persuasive?

24 November 2010

Psychological research tries to solve the riddle of the fast talker.

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Thumbnail image for Are You Too Pessimistic About Your Personality?

Are You Too Pessimistic About Your Personality?

22 November 2010

New research finds friends think we’re less neurotic and more conscientiousness than we imagine.

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Thumbnail image for The Battle Between Thoughts and Emotions in Persuasion

The Battle Between Thoughts and Emotions in Persuasion

17 November 2010

“I think” or “I feel”, which persuades?

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Thumbnail image for Balanced Arguments Are More Persuasive

Balanced Arguments Are More Persuasive

8 November 2010

The instinct to paper over weaknesses in our argument is wrong—so long as we counter criticism.

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Thumbnail image for Caffeine Makes Us Easier to Persuade

Caffeine Makes Us Easier to Persuade

2 November 2010

Experiment finds caffeine drinkers more influenced by a persuasive message than a placebo group.

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Thumbnail image for The Influence of Fleeting Attraction

The Influence of Fleeting Attraction

1 November 2010

Compliance to a simple request can be doubled by the most innocent manipulation.

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