PsyBlog
From the yearly archives:
Craft messages that change minds using these 20 principles of persuasion, all based on established psychological research.
Repetition is used everywhere—advertising, politics and the media—but does it really persuade us? Psychology studies reveal all...
Emphasising the positive can be more persuasive than pointing out the negative.
How to change attitudes months after a persuasive message is delivered.
Psychological research tries to solve the riddle of the fast talker.
New research finds friends think we're less neurotic and more conscientiousness than we imagine.
"I think" or "I feel", which persuades?
Advertise here »
Featured