2010

Thumbnail image for 20 Simple Steps to the Perfect Persuasive Message

20 Simple Steps to the Perfect Persuasive Message

15 December 2010

Craft messages that change minds using these 20 principles of persuasion, all based on established psychological research.

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Thumbnail image for The Illusion of Truth

The Illusion of Truth

8 December 2010

Repetition is used everywhere—advertising, politics and the media—but does it really persuade us? Psychology studies reveal all…

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Thumbnail image for The Influence of Positive Framing

The Influence of Positive Framing

1 December 2010

Emphasising the positive can be more persuasive than pointing out the negative.

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Thumbnail image for Persuasion: The Sleeper Effect

Persuasion: The Sleeper Effect

29 November 2010

How to change attitudes months after a persuasive message is delivered.

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Thumbnail image for Are Fast Talkers More Persuasive?

Are Fast Talkers More Persuasive?

24 November 2010

Psychological research tries to solve the riddle of the fast talker.

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Thumbnail image for Are You Too Pessimistic About Your Personality?

Are You Too Pessimistic About Your Personality?

22 November 2010

New research finds friends think we’re less neurotic and more conscientiousness than we imagine.

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Thumbnail image for The Battle Between Thoughts and Emotions in Persuasion

The Battle Between Thoughts and Emotions in Persuasion

17 November 2010

“I think” or “I feel”, which persuades?

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