Comments on: How to Choose Between Experiential and Material Purchases http://www.spring.org.uk/2009/02/how-to-choose-between-experiential-and.php Understand your mind with the science of psychology - Mon, 04 May 2009 10:30:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Robert Leslie Fielding http://www.spring.org.uk/2009/02/how-to-choose-between-experiential-and.php/comment-page-1#comment-25826 Robert Leslie Fielding Mon, 20 Apr 2009 07:39:46 +0000 http://spring.org.uk/2009/02/how-to-choose-between-experiential-and-material-purchases.php#comment-25826 Go for those things that cost nothing - days spent with family - walking trips - getting together with long lost friends - writing blogs. Above all, don't imagine you have to spend to live - that is the curse of our world - and, unfortunately, the characteristic of our lives upon which that Holy Grail of modern thought - economic growth, is predicated. Thanks Rob Go for those things that cost nothing - days spent with family - walking trips - getting together with long lost friends - writing blogs. Above all, don't imagine you have to spend to live - that is the curse of our world - and, unfortunately, the characteristic of our lives upon which that Holy Grail of modern thought - economic growth, is predicated.
Thanks
Rob

]]> By: David K. White http://www.spring.org.uk/2009/02/how-to-choose-between-experiential-and.php/comment-page-1#comment-24105 David K. White Fri, 03 Apr 2009 04:14:59 +0000 http://spring.org.uk/2009/02/how-to-choose-between-experiential-and-material-purchases.php#comment-24105 I use to blow money out the cazoo!I think as we age we start to understand why our Dad alway's walked around the house turning off the light's. I was thinking just today that if i had to i could pawn my watch...i could never do that with a meal, that i enjoyed or not...im thinking about buying tangible's more and more, just make's cent's lol I use to blow money out the cazoo!I think as we age we start to understand why our Dad alway's walked around the house turning off the light's.
I was thinking just today that if i had to i could pawn my watch...i could never do that with a meal, that i enjoyed or not...im thinking about buying tangible's more and more, just make's cent's lol

]]> By: Matthew Loop http://www.spring.org.uk/2009/02/how-to-choose-between-experiential-and.php/comment-page-1#comment-23149 Matthew Loop Thu, 12 Mar 2009 15:11:20 +0000 http://spring.org.uk/2009/02/how-to-choose-between-experiential-and-material-purchases.php#comment-23149 Totally agree... Experience always trumps acquiring material possessions. Excellent post! @MatthewLoop Totally agree... Experience always trumps acquiring material possessions. Excellent post!

@MatthewLoop

]]> By: Todd Chandler http://www.spring.org.uk/2009/02/how-to-choose-between-experiential-and.php/comment-page-1#comment-22854 Todd Chandler Mon, 09 Mar 2009 15:58:50 +0000 http://spring.org.uk/2009/02/how-to-choose-between-experiential-and-material-purchases.php#comment-22854 The nice thing, especially in today's economy, is that you can create your own experience without having to go out and buy it. But the great retailers are the ones who get that it's all about the experience. A great resource on this topic is the book "The Experience Economy" by Pine and Gilmore. The nice thing, especially in today's economy, is that you can create your own experience without having to go out and buy it. But the great retailers are the ones who get that it's all about the experience. A great resource on this topic is the book "The Experience Economy" by Pine and Gilmore.

]]> By: tekin http://www.spring.org.uk/2009/02/how-to-choose-between-experiential-and.php/comment-page-1#comment-22305 tekin Sat, 07 Mar 2009 13:27:16 +0000 http://spring.org.uk/2009/02/how-to-choose-between-experiential-and-material-purchases.php#comment-22305 It looks like a research to tell us what kind of purchases mean more to us than others It looks like a research to tell us what kind of purchases mean more to us than others

]]> By: Interactivem http://www.spring.org.uk/2009/02/how-to-choose-between-experiential-and.php/comment-page-1#comment-22241 Interactivem Tue, 24 Feb 2009 19:57:00 +0000 http://spring.org.uk/2009/02/how-to-choose-between-experiential-and-material-purchases.php#comment-22241 Mixing the experiential element to a material purchase can be a powerful combination. In many ways that's what a meal out is, you can buy a burger at McDonalds sit in let the kids play in their jungle gymn spending time with family and experience the brand...while eating the item you've purchased. Oh and if you get a Happy Meal your kids will walk out with a material object to keep the happiness alive at home. A better example is the shopping experience at Anthropology where the atmosphere and treasure trove approach to merchandising adds much more value to the merchandise you would purchase and not pay such high prices for at a lesser clothing store. Good food for thought thank you. Mixing the experiential element to a material purchase can be a powerful combination. In many ways that's what a meal out is, you can buy a burger at McDonalds sit in let the kids play in their jungle gymn spending time with family and experience the brand...while eating the item you've purchased. Oh and if you get a Happy Meal your kids will walk out with a material object to keep the happiness alive at home. A better example is the shopping experience at Anthropology where the atmosphere and treasure trove approach to merchandising adds much more value to the merchandise you would purchase and not pay such high prices for at a lesser clothing store. Good food for thought thank you.

]]> By: Jeremy http://www.spring.org.uk/2009/02/how-to-choose-between-experiential-and.php/comment-page-1#comment-22239 Jeremy Mon, 23 Feb 2009 20:55:00 +0000 http://spring.org.uk/2009/02/how-to-choose-between-experiential-and-material-purchases.php#comment-22239 David, you're right and the authors discuss this very point. Purchases clearly vary on a continuum from all possession, no experience to all experience no possession. We'll have to wait for future research to tease out the subtleties you allude to. David, you're right and the authors discuss this very point. Purchases clearly vary on a continuum from all possession, no experience to all experience no possession. We'll have to wait for future research to tease out the subtleties you allude to.

]]> By: David Scrimshaw http://www.spring.org.uk/2009/02/how-to-choose-between-experiential-and.php/comment-page-1#comment-22238 David Scrimshaw Mon, 23 Feb 2009 19:33:00 +0000 http://spring.org.uk/2009/02/how-to-choose-between-experiential-and-material-purchases.php#comment-22238 If I buy a bike that lets me go on long rides in the country, am I buying an experience?<br /><br />What about a shirt that gets me compliments every where that I go? If I buy a bike that lets me go on long rides in the country, am I buying an experience?

What about a shirt that gets me compliments every where that I go?

]]> By: Jeremy http://www.spring.org.uk/2009/02/how-to-choose-between-experiential-and.php/comment-page-1#comment-22237 Jeremy Mon, 23 Feb 2009 17:25:00 +0000 http://spring.org.uk/2009/02/how-to-choose-between-experiential-and-material-purchases.php#comment-22237 Thank you Tabula - updated. Thank you Tabula - updated.

]]> By: Tabula Rasa http://www.spring.org.uk/2009/02/how-to-choose-between-experiential-and.php/comment-page-1#comment-22236 Tabula Rasa Mon, 23 Feb 2009 16:16:00 +0000 http://spring.org.uk/2009/02/how-to-choose-between-experiential-and-material-purchases.php#comment-22236 Nice review, only, it's the Journal of Consumer Research, not the Journal of Consumer Psychology :-) Nice review, only, it's the Journal of Consumer Research, not the Journal of Consumer Psychology :-)

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