http://www.spring.org.uk/2007/09/malcolm-gladwell-on-why-more-choice.php Understand your mind with the science of psychology - Mon, 04 May 2009 10:30:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.spring.org.uk/2007/09/malcolm-gladwell-on-why-more-choice.php/comment-page-1#comment-20506 whatismouse Tue, 25 Sep 2007 02:23:00 +0000 http://spring.org.uk/2007/09/malcolm-gladwell-on-why-more-choice-means-more-profit.php#comment-20506 except that, noone knows what they want or like, and they arn't ready to buy 36 cans of tomato sauce to find the one they like most. variability in this situation leads to decreased happiness. except that, noone knows what they want or like, and they arn't ready to buy 36 cans of tomato sauce to find the one they like most. variability in this situation leads to decreased happiness.

]]>