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	<title>Comments on: Nobel Prize-Winning Research on Risky Decision Making</title>
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	<link>http://www.spring.org.uk/2007/03/nobel-prize-winning-research-on-risky.php</link>
	<description>Understand your mind with the science of psychology -</description>
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		<title>By: Wilf Archer</title>
		<link>http://www.spring.org.uk/2007/03/nobel-prize-winning-research-on-risky.php/comment-page-1#comment-26718</link>
		<dc:creator>Wilf Archer</dc:creator>
		<pubDate>Wed, 29 Apr 2009 15:13:18 +0000</pubDate>
		<guid isPermaLink="false">http://spring.org.uk/2007/03/nobel-prize-winning-research-on-risky-decision-making.php#comment-26718</guid>
		<description>A great article.  I am a Risk management Coach and I am often asked to explain what is meant by Risk.  I tend to use the example below to illustrate my point.  

Risk is often seen as the likelihood of an event occurring.  i.e. what is the mathematical probability of a particular outcome.  However, we humans rarely make our decisions based on mathematics but n emotions.  And emotions are subjective.  

I placed a thick wooden beam 3 meters long (10 foot) and 30 cm square section between two dining chairs.  On one end I put a £20 note.  Everything was solid and the beam was inflexible.  I asked for a volunteer to walk the beam and if they did they could keep the £20 note.  Everyone volunteered.  So rather than select I suggested we raise the height.  When I reset the height to 2 meters 80% of the class dropped out.  However, I still didn’t want to make a selection so I raised it to 6 meters.  I was left with one volunteer.  All the rest thought the risk was too great.  Yet the risk of falling was exactly the same.  It was the perceived severity of harm that a fall would cause that was the significant influential factor in the attendees acceptance of the risk.  Risk is not as much about mathematics as it is about the individual’s perception between loss and reward.  However, their position wasn’t fixed as when I increased the amount of money on offer the class again volunteered on mass.   I even suggested that I put the beam between two buildings 200 meters above the ground and as long as the reward was significant I had volunteers.   

Wilf Archer</description>
		<content:encoded><![CDATA[<p>A great article.  I am a Risk management Coach and I am often asked to explain what is meant by Risk.  I tend to use the example below to illustrate my point.  </p>
<p>Risk is often seen as the likelihood of an event occurring.  i.e. what is the mathematical probability of a particular outcome.  However, we humans rarely make our decisions based on mathematics but n emotions.  And emotions are subjective.  </p>
<p>I placed a thick wooden beam 3 meters long (10 foot) and 30 cm square section between two dining chairs.  On one end I put a £20 note.  Everything was solid and the beam was inflexible.  I asked for a volunteer to walk the beam and if they did they could keep the £20 note.  Everyone volunteered.  So rather than select I suggested we raise the height.  When I reset the height to 2 meters 80% of the class dropped out.  However, I still didn’t want to make a selection so I raised it to 6 meters.  I was left with one volunteer.  All the rest thought the risk was too great.  Yet the risk of falling was exactly the same.  It was the perceived severity of harm that a fall would cause that was the significant influential factor in the attendees acceptance of the risk.  Risk is not as much about mathematics as it is about the individual’s perception between loss and reward.  However, their position wasn’t fixed as when I increased the amount of money on offer the class again volunteered on mass.   I even suggested that I put the beam between two buildings 200 meters above the ground and as long as the reward was significant I had volunteers.   </p>
<p>Wilf Archer</p>
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		<title>By: Natalie</title>
		<link>http://www.spring.org.uk/2007/03/nobel-prize-winning-research-on-risky.php/comment-page-1#comment-22136</link>
		<dc:creator>Natalie</dc:creator>
		<pubDate>Fri, 09 Jan 2009 03:07:00 +0000</pubDate>
		<guid isPermaLink="false">http://spring.org.uk/2007/03/nobel-prize-winning-research-on-risky-decision-making.php#comment-22136</guid>
		<description>I found this article really interesting and so I&#039;m using Kahneman&#039;s and Tversky&#039;s experiment for a psychology project at school. However, I can&#039;t seem to find any sources that can lead me to their actual experiment (since I have to replicate it), so could you please help me out here? Thanks : )</description>
		<content:encoded><![CDATA[<p>I found this article really interesting and so I'm using Kahneman's and Tversky's experiment for a psychology project at school. However, I can't seem to find any sources that can lead me to their actual experiment (since I have to replicate it), so could you please help me out here? Thanks : )</p>
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		<title>By: claire millington</title>
		<link>http://www.spring.org.uk/2007/03/nobel-prize-winning-research-on-risky.php/comment-page-1#comment-22110</link>
		<dc:creator>claire millington</dc:creator>
		<pubDate>Mon, 29 Dec 2008 19:57:00 +0000</pubDate>
		<guid isPermaLink="false">http://spring.org.uk/2007/03/nobel-prize-winning-research-on-risky-decision-making.php#comment-22110</guid>
		<description>On the first scenario there are actually three options.&lt;br /&gt;&lt;br /&gt;1.) Have £10 (is this a newly gained £10?  An existing £10 out of the person&#039;s own pocket?  How does this influence the person&#039;s state of mind).&lt;br /&gt;&lt;br /&gt;2.) 50% chance of losing £10&lt;br /&gt;&lt;br /&gt;3). 50% chance of gaining £20&lt;br /&gt;&lt;br /&gt;It would be interesting to look at the starting point - ie does it make a difference if they feel they have already &quot;won&quot; by being given £10 or is it money they&#039;ve &quot;hard earned&quot;, as this is a part of option 1).</description>
		<content:encoded><![CDATA[<p>On the first scenario there are actually three options.</p>
<p>1.) Have £10 (is this a newly gained £10?  An existing £10 out of the person's own pocket?  How does this influence the person's state of mind).</p>
<p>2.) 50% chance of losing £10</p>
<p>3). 50% chance of gaining £20</p>
<p>It would be interesting to look at the starting point - ie does it make a difference if they feel they have already "won" by being given £10 or is it money they've "hard earned", as this is a part of option 1).</p>
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		<title>By: Jeremy (PsyBlog author)</title>
		<link>http://www.spring.org.uk/2007/03/nobel-prize-winning-research-on-risky.php/comment-page-1#comment-20024</link>
		<dc:creator>Jeremy (PsyBlog author)</dc:creator>
		<pubDate>Thu, 14 Jun 2007 11:38:00 +0000</pubDate>
		<guid isPermaLink="false">http://spring.org.uk/2007/03/nobel-prize-winning-research-on-risky-decision-making.php#comment-20024</guid>
		<description>No need to apologise! You&#039;re right - it can be interpreted in different ways. My previous comment was explaining how they are equivalent on &lt;em&gt;probabalistic&lt;/em&gt; terms, but as you say, &lt;em&gt;human interpretation&lt;/em&gt; is, as we now know, a different matter altogether. This study is designed to show two different types of these interpretations. Although, as you say, there are others.</description>
		<content:encoded><![CDATA[<p>No need to apologise! You're right - it can be interpreted in different ways. My previous comment was explaining how they are equivalent on <em>probabalistic</em> terms, but as you say, <em>human interpretation</em> is, as we now know, a different matter altogether. This study is designed to show two different types of these interpretations. Although, as you say, there are others.</p>
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		<title>By: Anonymous</title>
		<link>http://www.spring.org.uk/2007/03/nobel-prize-winning-research-on-risky.php/comment-page-1#comment-20010</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Mon, 11 Jun 2007 22:04:00 +0000</pubDate>
		<guid isPermaLink="false">http://spring.org.uk/2007/03/nobel-prize-winning-research-on-risky-decision-making.php#comment-20010</guid>
		<description>&#039;If these scenarios were repeated over and over again&#039;... &lt;br /&gt;&lt;br /&gt;But that is not what the premise implies: &#039;Imagine your country is preparing for the outbreak of a disease expected to kill 600 people.&#039; That looks like an absolute 600 to me. No hint of repetition in that. &lt;br /&gt;&lt;br /&gt;It should have read something like: &#039;600 people of every (e.g.) 10.000...&#039; and: &#039;200 of every 10.000 will be saved&quot;.&lt;br /&gt;&lt;br /&gt;Sorry to be such a bore, but my point is this: how can you draw conclusions from a test that can be (mis)interpreted in more ways than the 2 it intended to test?</description>
		<content:encoded><![CDATA[<p>'If these scenarios were repeated over and over again'... </p>
<p>But that is not what the premise implies: 'Imagine your country is preparing for the outbreak of a disease expected to kill 600 people.' That looks like an absolute 600 to me. No hint of repetition in that. </p>
<p>It should have read something like: '600 people of every (e.g.) 10.000...' and: '200 of every 10.000 will be saved".</p>
<p>Sorry to be such a bore, but my point is this: how can you draw conclusions from a test that can be (mis)interpreted in more ways than the 2 it intended to test?</p>
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		<title>By: Jeremy (PsyBlog author)</title>
		<link>http://www.spring.org.uk/2007/03/nobel-prize-winning-research-on-risky.php/comment-page-1#comment-20005</link>
		<dc:creator>Jeremy (PsyBlog author)</dc:creator>
		<pubDate>Sun, 10 Jun 2007 10:28:00 +0000</pubDate>
		<guid isPermaLink="false">http://spring.org.uk/2007/03/nobel-prize-winning-research-on-risky-decision-making.php#comment-20005</guid>
		<description>Anonymous, the idea is that they&#039;re identical in terms of probabilities. If these scenarios were repeated over an over again, the average number of people dying would be the same whichever option you chose:&lt;br /&gt;&lt;br /&gt;Imagine you repeat the scenerio three times. When you choose program A, 3 x 200 = 600 people die.&lt;br /&gt;&lt;br /&gt;When you choose program B 3 times, the probability is that twice no one dies and one time 600 people die.&lt;br /&gt;&lt;br /&gt;So the total number of people dying, on average, is the same - which means the &#039;expectation value&#039; is the same.</description>
		<content:encoded><![CDATA[<p>Anonymous, the idea is that they're identical in terms of probabilities. If these scenarios were repeated over an over again, the average number of people dying would be the same whichever option you chose:</p>
<p>Imagine you repeat the scenerio three times. When you choose program A, 3 x 200 = 600 people die.</p>
<p>When you choose program B 3 times, the probability is that twice no one dies and one time 600 people die.</p>
<p>So the total number of people dying, on average, is the same - which means the 'expectation value' is the same.</p>
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		<title>By: Anonymous</title>
		<link>http://www.spring.org.uk/2007/03/nobel-prize-winning-research-on-risky.php/comment-page-1#comment-20003</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Sun, 10 Jun 2007 09:01:00 +0000</pubDate>
		<guid isPermaLink="false">http://spring.org.uk/2007/03/nobel-prize-winning-research-on-risky-decision-making.php#comment-20003</guid>
		<description>The 2 options in the &#039;outbreak&#039; scenario aren&#039;t identical at all. Option 1 gives you the certainty that 200 will be saved. Option 2 has two possible outcomes: 600 will be saved (a 1 Iin 3 chance) OR no one will be saved (a 2 in 3 chance).&lt;br /&gt;Or didn&#039;t I get it?</description>
		<content:encoded><![CDATA[<p>The 2 options in the 'outbreak' scenario aren't identical at all. Option 1 gives you the certainty that 200 will be saved. Option 2 has two possible outcomes: 600 will be saved (a 1 Iin 3 chance) OR no one will be saved (a 2 in 3 chance).<br />Or didn't I get it?</p>
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		<title>By: Jeremy (PsyBlog author)</title>
		<link>http://www.spring.org.uk/2007/03/nobel-prize-winning-research-on-risky.php/comment-page-1#comment-19777</link>
		<dc:creator>Jeremy (PsyBlog author)</dc:creator>
		<pubDate>Mon, 12 Mar 2007 08:49:00 +0000</pubDate>
		<guid isPermaLink="false">http://spring.org.uk/2007/03/nobel-prize-winning-research-on-risky-decision-making.php#comment-19777</guid>
		<description>Anonymous, the numbers are definitely right. But I was implying the two programs are not equivalent in expectation value, which they are. I&#039;ve edited that. Thanks for pointing this out. &lt;br /&gt;&lt;br /&gt;Scarf, thank you!</description>
		<content:encoded><![CDATA[<p>Anonymous, the numbers are definitely right. But I was implying the two programs are not equivalent in expectation value, which they are. I've edited that. Thanks for pointing this out. </p>
<p>Scarf, thank you!</p>
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		<title>By: Scarf</title>
		<link>http://www.spring.org.uk/2007/03/nobel-prize-winning-research-on-risky.php/comment-page-1#comment-19776</link>
		<dc:creator>Scarf</dc:creator>
		<pubDate>Mon, 12 Mar 2007 06:22:00 +0000</pubDate>
		<guid isPermaLink="false">http://spring.org.uk/2007/03/nobel-prize-winning-research-on-risky-decision-making.php#comment-19776</guid>
		<description>I read this blog and never comment (even though I should, boourns me), but this entry was fascinating, great work =)</description>
		<content:encoded><![CDATA[<p>I read this blog and never comment (even though I should, boourns me), but this entry was fascinating, great work =)</p>
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		<title>By: Anonymous</title>
		<link>http://www.spring.org.uk/2007/03/nobel-prize-winning-research-on-risky.php/comment-page-1#comment-19775</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Mon, 12 Mar 2007 03:10:00 +0000</pubDate>
		<guid isPermaLink="false">http://spring.org.uk/2007/03/nobel-prize-winning-research-on-risky-decision-making.php#comment-19775</guid>
		<description>Are you sure you have the right numbers in you fictional &#039;outbreak of a disease&#039; scenario? As far as I can tell both choices are mathematically equivalent. Both programs seem to have an Expectation value of 200 persons saved.</description>
		<content:encoded><![CDATA[<p>Are you sure you have the right numbers in you fictional 'outbreak of a disease' scenario? As far as I can tell both choices are mathematically equivalent. Both programs seem to have an Expectation value of 200 persons saved.</p>
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