A couple of years ago there was an email going around that claimed to explain how we read. The email began:
"Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe."
Considering how scrambled up the letters are, it seems strangely easy to read. But sadly, before you ditch the dictionary, I have to tell you it's a bit of a con. A psycholinguist working at Cambridge University explains that although we don't read each letter individually, the middle letters still play a big part in reading.
Hardly a surprise I suppose but after reading the text above it's easy to be taken in.
Matt Davis describes the research
Snopes - urban legend reference
How to Be Creative
If we can all be creative, why is it so hard to come up with truly original ideas?
It's because creativity is mysterious. Just ask any scientist, artist, writer or other highly creative person to explain how they come up with brilliant ideas and, if they're honest, they don't really know.
But over the decades psychologists have given ordinary participants countless tests, forms and tasks and conducted hundreds of hours of interviews. From these emerge the psychological conditions of creativity.
Not what you should do, but how you should be...
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