A press briefing was held in London yesterday in which a few psychologists speculated on the electorate's mood. Due to the predictable content, the story only just limped into the news. Perhaps they should have tried for something a little more radical than: The war on Iraq was a bit of a problem for Labour but they'll win anyway.

If the Conservative or Liberal Democrat parties really want to win, they might think about hiring a few psychologists to do a really cruel dissection of Tony Blair's character and behaviour. Then spread it across all the papers and stick it up on all the billboards in the country. A vicious and sustained character assassination is their only chance of winning short of an actual assassination.

How bad do you want it boys?
IC Wales

Making Habits, Breaking Habits

In his new book, Jeremy Dean--psychologist and author of PsyBlog--looks at how habits work, why they are so hard to change, and how to break bad old cycles and develop new healthy, creative, happy habits.

→ "Making Habits, Breaking Habits", is available now on Amazon.

Reviews
The Bookseller, “Editor’s Pick,” 10/12/12 “Sensible and very readable…By far the most useful of this month’s New You offerings.”

Kirkus Reviews, 1/1/13 “Making changes does take longer than we may expect—no 30-day, 30-pounds-lighter quick fix—but by following the guidelines laid out by Dean, readers have a decent chance at establishing fulfilling, new patterns.”

Publishers Weekly, 12/10/12 “An accessible and informative guide for readers to take control of their lives.”

→ You can dip into the first chapter, or check it out on Amazon.com.