Politicians’ Uniquely Simple Personalities

Tony Blair RunningWith the General Election only a few short weeks away, there’s election fever here in the UK. Well, even if the populace hasn’t quite reached fever pitch, there’s certainly a fever amongst the politicians. And part of the reason was discovered a few years ago in a psychological study of how the electorate judge the canditates. Unlike the five dimensions of personality which are normally used, people judge politicians on only two dimensions: How trustworthy are they? How energetic are they?

This neatly explains why politicians spend the run-up to elections rushing around trying to be honest with ordinary people. It’s a simple as that.

I do hope Tony’s notoriously dicky heart can keep up with the pace. Faster Tony! Faster!
[via The Guardian]

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Published: 20 April 2005

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