With the General Election only a few short weeks away, there's election fever here in the UK. Well, even if the populace hasn't quite reached fever pitch, there's certainly a fever amongst the politicians. And part of the reason was discovered a few years ago in a psychological study of how the electorate judge the canditates. Unlike the five dimensions of personality which are normally used, people judge politicians on only two dimensions: How trustworthy are they? How energetic are they?
This neatly explains why politicians spend the run-up to elections rushing around trying to be honest with ordinary people. It's a simple as that.
I do hope Tony's notoriously dicky heart can keep up with the pace. Faster Tony! Faster!
[via The Guardian]
How to Be Creative
If we can all be creative, why is it so hard to come up with truly original ideas?
It's because creativity is mysterious. Just ask any scientist, artist, writer or other highly creative person to explain how they come up with brilliant ideas and, if they're honest, they don't really know.
But over the decades psychologists have given ordinary participants countless tests, forms and tasks and conducted hundreds of hours of interviews. From these emerge the psychological conditions of creativity.
Not what you should do, but how you should be...
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