As cosmetic manufacturers are starting to wake up to the fact that they have traditionally been ignoring half of their potential market, so games manufacturers are also seeing the light. With the sexes reversed of course! Computer games developers are in the business of inducing the most addictive behaviour from their products but they have traditionally concentrated on men. The Sims, the chart topping series of games, appeals more directly to women by concentrating on relationships rather than the spatial abilities that shoot 'em ups require.
The science of creativity
As Pablo Picasso once pointed out, all children are creative; the challenge is to remain creative into adulthood.
Unfortunately public education systems around the world seem designed to crush creativity in favour of rote learning and test passing. As the years pass a fear of being wrong takes over from our natural creative tendencies.
Unlike mathematics, languages or the humanities, we are rarely taught about creativity, despite its importance to our lives. Yet the information is out there, waiting to be used.
If you would like to be more creative at work and at home—and that has to be most of us—the insights in this ebook will be useful.
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