As cosmetic manufacturers are starting to wake up to the fact that they have traditionally been ignoring half of their potential market, so games manufacturers are also seeing the light. With the sexes reversed of course! Computer games developers are in the business of inducing the most addictive behaviour from their products but they have traditionally concentrated on men. The Sims, the chart topping series of games, appeals more directly to women by concentrating on relationships rather than the spatial abilities that shoot ‘em ups require.
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