As cosmetic manufacturers are starting to wake up to the fact that they have traditionally been ignoring half of their potential market, so games manufacturers are also seeing the light. With the sexes reversed of course! Computer games developers are in the business of inducing the most addictive behaviour from their products but they have traditionally concentrated on men. The Sims, the chart topping series of games, appeals more directly to women by concentrating on relationships rather than the spatial abilities that shoot 'em ups require.
How to Be Creative
If we can all be creative, why is it so hard to come up with truly original ideas?
It's because creativity is mysterious. Just ask any scientist, artist, writer or other highly creative person to explain how they come up with brilliant ideas and, if they're honest, they don't really know.
But over the decades psychologists have given ordinary participants countless tests, forms and tasks and conducted hundreds of hours of interviews. From these emerge the psychological conditions of creativity.
Not what you should do, but how you should be...
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