Top selling computer game targets women

As cosmetic manufacturers are starting to wake up to the fact that they have traditionally been ignoring half of their potential market, so games manufacturers are also seeing the light. With the sexes reversed of course! Computer games developers are in the business of inducing the most addictive behaviour from their products but they have traditionally concentrated on men. The Sims, the chart topping series of games, appeals more directly to women by concentrating on relationships rather than the spatial abilities that shoot ‘em ups require.

> The Sydney Morning Herald

About the author

Dr Jeremy Dean is a psychologist and the author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick". You can follow PsyBlog by email, by RSS feed, on Twitter and Google+.

Published: 28 August 2004

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